AI made impersonation cheap. Here is what that means for brand protection
Generative AI did not invent brand impersonation. It removed the cost, the skill and the telltale mistakes that used to keep it small. What the FBI, FTC and APWG data show, what changed, what did not, and what to do about it.
Nobody can guarantee a takedown
The registrar, the host or the platform makes the decision, every single time. A vendor promising a 100% removal rate is promising something it does not control. Here is what is actually in our hands.
The surfaces where brand impersonation actually shows up
Impersonation is not one channel. A detection program that only watches domains and one social network misses ads, app stores, marketplaces, messaging and revived assets, which is where most cases are found late.
How Fraudox gets takedown pricing down to $4 per removal
Fraudox Pro Plus is $120/month for 30 successful takedowns, which works out to $4 per confirmed removal when the quota is used.
Brand protection without the annual retainer
Fraudox gives smaller teams a monthly, success-based alternative to annual brand protection contracts, with takedowns from $4 per confirmed removal on Pro Plus.
How to prove a fake website is impersonating your brand
A fake website takedown works faster when the report proves identity confusion, copied assets, active harm and control of the real brand.
Marketplace impersonation: fake stores, counterfeit listings, and payment traps
Marketplace abuse is not only counterfeit products. Fake stores and seller profiles can impersonate a brand, steal trust and redirect buyers into payment traps.
Fake job offers sent in your company's name
Fake job offers in your name are brand impersonation. The impersonated company, not the defrauded candidate, is the party whose report gets the listing removed.
Why we only charge for successful takedowns
Success-based pricing isn't a discount gimmick. It's an alignment mechanism. Here's why we tie our billing to the only metric that matters.