01 The challenge
Scammers had cloned the photos and bios of several senior executives, then used the fake profiles to solicit fake investment opportunities and job offers from the public. The impersonation spanned Facebook, Instagram, LinkedIn, and X, and the company's brand team had no consistent path to removal across all four.
02 The approach
Map the impersonation network
We catalogued every impersonating profile and the linked scam pages, grouping them by operator so removals could be filed as a connected set rather than scattered one-offs.
Use each platform's correct channel
Impersonation, trademark, and fraud reports each have different filing paths and evidence requirements per platform. We routed each report through the channel most likely to action it.
Verify and monitor for re-creation
After removal we monitored for re-created accounts using the same assets, so revivals were caught and re-filed before they regained reach.
03 The outcome
23 impersonation accounts and their associated scam pages were removed across all four platforms, with an average removal time under 48 hours. Continued monitoring caught two revival attempts in the following month, both removed within a day.
“Our executives stopped getting tagged in scam screenshots. That was the metric that mattered to the board.”
Service used
Social media takedown