Impersonation is the broadest of the abuse categories, because it describes an intent rather than a method. A cloned social account, a fake support number, a page carrying your logo and an executive's photograph on a profile that is not theirs are all the same move: borrow an identity that people already trust, then spend that trust.
It is also the category platforms act on most reliably, and the reason is worth knowing. Impersonation does not require a registered trademark. What a platform needs is evidence that the real account or person is you, which for most people is a link to their own profile. That makes it the one route open to individuals rather than only to companies with an IP portfolio.
The damage lands on the audience rather than the target. Followers who are messaged by a copy of your account, customers who pay a fake shop, applicants who send documents to a recruiter who does not exist: none of them chose to trust the impersonator, they chose to trust you.
Removal is usually fast on the large platforms and slow everywhere else, and a determined operator will return. Repeat filings against the same person build a record, and that record is what eventually reaches the underlying account rather than only the latest copy.
How Fraudox handles it
Fake account removal